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《千层》张儒赫作品

[日期:2020-09-16] 来源:设计同盟  作者: 杨倩 黄文雨 [字体: ]

《千层》

“千层”是以“非遗”文化千层底布鞋为核心的新品牌,受全球化影响,品牌希望打造活跃、热情、年轻,又蕴含传统的视觉形象,让更多年轻人对布鞋有一定的认知。

主视觉从中文字体出发,将千层底厚重的鞋底与之关联,体现“层”的体量感;同时受手工缝制鞋底的启发,在计算机中对字的虚线描边设置不同的数据算法,虚线数量和空隙的数值不同,字体边缘随机产生了偶然性。“针”、“线”、“娘”、“脚”等关键词,配合青年艺术家绘制的插画,组成该品牌完整的识别系统,对产品在大连和伦敦两地的艺术展览起到统一的形象支持。

<Thousand Soled Shoes>

"Thousand Soled Shoes" is a new brand with the core of Chinese "intangible cultural heritage": Thousand Soled Cloth Shoes. Influenced by globalization, the brand hopes to create an active, enthusiastic, young and traditional visual identity, so that more young people have a certain understanding of cloth shoes.

The key vision starting from the Chinese font, associated with the thick soles of the thousand layer, reflecting the "layer by layer" sense of volume; At the same time, inspired by the manual sewing soles, different data algorithms are set for the dotted line stroke of characters in the computer. The data of dotted lines and the value of gap are different, and the edge of the font is random. The key words such as "Needle", "Thread", "Mother", "Foot", etc. are combined with illustrations drawn by young artists to form a complete VI system of the brand, which provides unified image support for the art exhibitions in Dalian and London.

 


 

作者简介

张儒赫
中央美术学院设计学院,学士本科,伦敦艺术大学切尔西艺术与设计学院,硕士研究生,鲁迅美术学院中英数字媒体(数字媒体)艺术学院讲师,中国图像图形学学会会员,参与北京奥运会“金镶玉”奖牌设计,获评“凯度信息之美”奖项,绚丽年华全国美育成果展评二等奖,米兰设计周: 中国高校设计学科师生优秀作品展学院奖,全国美术作品展览提名奖等专业奖项。

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